Before product-market fit, find passion-market fit.
The only way you’re likely to find product-market fit is if you’re almost irrationally obsessed with the market and if you’ve been working on it for a long time. Where the journey itself is the reward. Then, you’re likely to have unique insights (in the details) and consistent execution, through thick and thin, to find fit.
Here is a fantastic blog post on this topic: http://venturehacks.com/articles/passion-market
The only way you’re likely to find product-market fit is if you’re almost irrationally obsessed with the market and if you’ve been working on it for a long time. Where the journey itself is the reward. Then, you’re likely to have unique insights (in the details) and consistent execution, through thick and thin, to find fit.
Here is a fantastic blog post on this topic: http://venturehacks.com/articles/passion-market
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